Frequently Asked Questions About SEO


SEO questions are abundant, and the answers to the questions can vary since SEO is as much art as science. Bellow are some of the most commonly asked questions; followed by, what we feel, is the most acquire and straightforward answers for those who are seeking out SEO services or information about it.
If your question is not answered on this page, please feel free to reach out to us using our Free SEO Help form.

How much does an SEO campaign Cost?

It will depend on the type of SEO services you want to implement. The cost of SEO can range anywhere between $50-$700 per hour or $500-$10,000 per month. To get a better idea, go to our SEO Pricing Guide.

What is the difference between SEO and SEM?

Search engine optimization (SEO) is the process of working on improving the search engine friendliness of a website through technical as well as text in order to improve organic (unpaid) search engine rankings. Search engine marketing, also called SEM or PPC (pay per click), is the process of creating and optimizing a paid campaign where the advertisements are placed along relevant search engine results.

What do SEO services consist of?

SEO services can also be as simple as a one-time SEO auditcould be, outlining the problems of a website with specific instructions on how to fix the issues, to more comprehensive service such as rank monitoring, content development, link outreach, and ongoing consulting services.

What is the difference between an internal and an external link?

An internal link refers to links that do not point to an outside domain. For example, example.com/about.html pointing to example.com/contact.html. And an external link is the opposite. An example is example.com/about.html to external-resource.com.

What is PageRank?

PageRank (PR) is the name of the algorithm developed by Google that evaluates the incoming links for a given web page in order to determine the topic relevance and authority of said page. This in turn determines, in part, the position of the subject pagepay in the organic search engine result pages (SERPs). It is worth noting that the public PageRank value is no longer made available by Google

What is link outreach or development?

Link development services play a very important role in SEO. In many cases the quality of work isn't acceptable, because they end up resulting in ranking deterioration. But, if properly executed, link outreach is the process of acquiring links for high value content by bringing the existence of said content to the attention of other website owners who may benefit from linking out to the well written content

What is better for my business? SEO or SEM?

SEO and SEM are two different things in their marketing roles. SEO is best suited for long-term strategies for already that are increasing businesses traffic. Whereas SEM is able to produce quick results, but still requires optimization and constant monitoring for long-term profitability.

Does Google disapprove SEO implementation?

Google encourages ethical SEO practices that do not violate their quality guidelines. This is an important factor to keep in mind when selecting an SEO company.

What does SERPs stand for?

SERPs is the abbreviation of Search Engine Results Page(s).

How long will it take to see results from an SEO campaign?

The pace at which SEO results can be produced depends on a variety of factors, including the quality of the work performed, the level of competition within the business category (of the website), and the value presented to the end-user by a given web property.