SEO Pricing: How Much Does SEO Cost?

The price of SEO services may vary from one to another company and also relies on many other factors such as work quality, country where the SEO work is done, quality of the backlinks, the breadth and depth of work accomplished, the experience of the SEO firm, and the competitiveness of the category in which an SEO shopper finds himself. These are just some of the factors, that will settle the final pricing of an SEO campaign. It is important to keep in mind that much like most other things, you get what you pay for and high dollar is not always indicative of high quality service, but at the same time, low pricing is rarely coupled with results which will be successful considered by SEO clients.

The above statement is an overview of what settle SEO pricing; however, it does not include specific number so that shoppers can properly evaluate an SEO proposal. So, let us expand upon the above introduction with specific examples, and numbers which can be used as an SEO pricing guide.

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Types of SEO Campaign Pricing


SEO services come in a variety of types. This establishes a helpful way of discussing pricing as it is not possible to translate the pricing from one type of service to another. We will also discuss elements of the campaign which should have no bearing on the price.



InfoAvoid getting caught up in the hype of low SEO pricing. You get what you pay for. SEO services come in a variety of types. This establishes a helpful way of discussing pricing as it is not possible to translate the pricing from one type of service to another. We will also discuss elements of the campaign which should have no bearing on the price

One-Time SEO

Price Range: $1,000 - $100,000+

One-time SEO, the title sums it all, it is a one-time SEO service which includes an on-site optimization, and generally goes along with several hours of follow-up consulting to explain the work that is done, along also with guidance for the client moving forward. The pricing for such a service relies on the size and the complexity of the website. The competitiveness of the market for a business does not come into play, as the work is meant to address any deficiencies in regards to technical, organizational, and contextual nature.

Local SEO (Monthly)

Price Range: $250 - $5,000 per month

Local SEO services are for low competition small businesses that have limited geographic radius area with high population density, or a large area with low population density. The types of businesses which are best suited for local SEO include small print shops, teeshirt printers, or professional services. There are of course, high competition categories such as legal and medical services, which will have costs on the higher end of the price range.

SEO (Hourly)

Price Range: $50 - $700 per hour

SEO services which are billed hourly can either be monthly or on an as-needed basis. The charges are based on the number of hours spent during a given time-frame, usually one month. Hourly price depends on the experience level and technical sophistication of the search engine optimizer. The below price-range does not take into consideration overseas (outside of the United States) service providers.

National SEO (Monthly)

Price Range: $750 - $10,000+ per month

This well-conditioned SEO offering, as the name says is applicable to businesses which would like to target a national audience, and would like high rankings without geographical limitations within a given country. Many of these businesses are e-commerce site which introduces another level of complication to the search engine optimization operation. Like local SEO, the level of competition has a very wide scale, which is reflected in the price.

SEO Site audits

Price Range: $1000 - $100,000+

An SEO audit is similar to one-time SEO; however, it does not include hands-on work on the client's website; instead, the audit document shows the deficiencies of a website, identifies opportunities, and provides a roadmap on how to execute changes and exploit the uncovered opportunities.

SEO Elements That Should Not Impact the Price

In the above paragraphs, we disclosed the variety of situations and factors which impact SEO pricing; however, there are several elements which are often used to justify cost. The below list enumerates the ones that are common and the factors that should not impact the price.

  1. The Number of keywords to be worked on as part of the SEO campaign;
  2. The volume of link acquisitions (a correct SEO campaign does not aim to generate a high volume of links);
  3. Number of pages to be optimized (an on-going campaign would optimize a high number of pages and when the health and search engine friendliness of the site calls for it);