SEO Services

graphics graphics SEO Services: Picking the right fit for your business
There are a variety of search engine optimization services that focus on ranking, deficiencies and link profile. At SEOREGIUS, we offer solutions depending on your goals and needs.

Not sure what you need? request details or ask for free SEO advice

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Website SEO Audit

SEO audit can come in many different level of details and complexity. Doing a website audit can be as short as a few pages long, and would address rank on-page issues such as missing titles, or not enough content. On the other end of the analysis, a understandable SEO audit will be involved of dozens of pages (for larger websites it will be over hundred pages) and address even the smallest of website elements which may potentially be damaging to the ranking ability of the website.

At the low level, an SEO audit should address the basics covered in our Basic SEO Tutorial. With a basic audit, a website owner should expect to receive a well thought out guide for not only fixing elements of the website which are not search engine friendly, but also some guidances for going beyond addressing issues, and making marked improvements in the areas of content, on-link development, and overall organic search program.

It is important that you realize that even having a friendly search engine website is the crucial step towards attaining improved rankings, there is ABSOLUTELY NO GUARANTEE that the implementation of recommendations from an SEO audit will project a website's rankings to the top of search engine result pages (SERPs) as there is more than 300 factors involved. Search engine optimization results take time months sometimes, and require monthly maintenance in order to produce reliable, and stable ranking effects.


SEO Audit Includes

Specific Audit

This will prevent any technical weaknesses that the website may have; including missing SSL Certificate, incorrect Canonicals, Slow Site Loadings. Each of these elements could potentially have a small or sometimes big impact on rankings or ranking potential of a webpage.

Sitemap Audit

Sitemaps are specifically important for large site like e-commerce and directory sites. These larger sites need structured sitemaps that use web crawling. Every website has a crawl "budget" with Google, and a streamlined sitemap can help get the most important pages crawled and continually updated in the index.

Content Audit

SEO Content Audit checks the quality of the content in relation to the keywords for which rankings are desired. The Audit Program will include a roadmap and recommendations about content improvement and future expansion.

Structural Audit

This portion of the SEO Audit determines the deficiencies of the on-site HTML elements which have a direct impact on SEO. It includes the title tags, internal links and headings. There are others, but these are the most important. The audit will identify issues and also make recommendations and improvements.

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On Page SEO

On-page (sometimes called on-site) search engine optimization is the process of implementing the changes as recommended by an SEO audit Program. These changes can be implemented by the website owner (if they have the capability) or an SEO company. On-page SEO should be part of all SEO packages, as it is the foundation on which a successful SEO campaign must be built. On-page SEO addresses a variety of fundamental elements (as they relate to SEO) such as page titles, headings, content and content organization, and internal link structure. As mentioned in the previous section, to find a basic list of the areas that on-page optimization should cover, please refer to the SEOREGIUS Tips.

With an SEO audit, there are basics, as well as comprehensive services when it comes to on-page search engine optimization. At the first basic level, an on-page optimization campaign can be a one-shot project which includes recommendations developed through an audit, and the implementation as well. This type of on-page optimization would generally target the Home page and a few other important pages on the website. We usually recommend 1 to 3 pages depending on how big the website is. More importantly, on-page search engine optimization campaigns will use the findings of a highly detailed website SEO audit, and monitor results to guide ongoing changes to the on-page optimization.

Even when the on-page work does not need an update, in many cases it is recommended that the website and the content being published be audited on a regular basis to check for potential problems. Unchecked issues may result from website updates and changes performed to code.


On-Page SEO Services Include

Tag Optimization

The diversification of HTML tags which set up a webpage can be improved to properly highlight the important keywords on a website. The most important such tags include titles, headings, and images (alt as well shall not remain empty).

Content and Optimization

Once the keywords have been found and chosen, the content itself can now be optimized to properly contain the keywords. The keywords are giving prominence with a variety of means such as placements, formatting, and internal linkings ( see below ).

Navigation Optimization

Not only the navigation structure of a website is helpful to users, but it can also be an important factor for search engines to properly crawl the website. It is important to have a well-designed and formatted menu.

Internal Link Optimization

To highlight the importance of relevant keywords, an internal link structure is developed or an existing one optimized to squire search engine spiders to the most relevant content, in the best efficient way.

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SEO Content and Development

SEO Content and Development is the process of creating website content which can come in different forms, including text, articles, white-papers, essays, research documents, tutorials, and glossaries, infographics (information graphics), PDFs, databases recognition, web tools.

You may have read in many articles that the traditional definition of content is no longer appropriate since content comes in many forms. It is also important to realize that depending on your niche, not every type of content would be suitable for your website.

"SEO content"is also a tactic (it wasn't before) that can impact search engine positively. It should be; content which can impact search engine positively should be more accurately described as "high quality content" which will in turn make earning and acquiring links much easier.

When looking for content that is going to help your SEO, it is crucial to look for high quality content; or more accurately, find people who are able to develop such high content. Searching out for 'SEO content' can lead to content that is full of keywords without much consideration for quality.

SEO content writing can be useful if you take the time to develop it. Well written, interesting and useful content will inevitably be found, and get attention on its own. However, it also helps lay the foundation for a successful link development campaign.


Our SEO Content Development Services Include

Images and Infographics

In some instances it is appropriate to use images and graphics to develop visual content for a website. One of the most engaging types of visual content are infographics, distilling large amounts of information into an entertaining package.

Textual Content

The most common form of content is basic text. This is the type of text that search engines can easily 'read' and interpret. The content development process uses the findings of a content audit to fill in areas in which a website lacks strong content.

Optimized Blog Posts

Not all content can reside as part of the main site, that's, where blog comes in. Optimized blog posts can play a great role in targeting long-tail keywords that cannot be properly incorporated into the the website.

Optimized Product Copy

Product copy should not only be able to sell, but also to take care to describing the products in a manner which is understandable to machines (e.g. search engine spiders & algorithms).

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Link Development

Link development is one of, if not the most controversial and well-guarded secret in the SEO industry. It's hard to find written material about it. Backlinks are a vital component of a search engine optimization campaign. They are time consuming and consequently the most expensive part of a project - assuming they are good quality links and not just random directory submissions and blog comment spam. The lack of knowledge about these services promotes service providers to offer inexpensive link building that offers impressive potential but in the long run, it doesn't perform.

Such schemes include large volumes of directory submissions (ex 1000 directory submissions per month), worthless blog and forum comment spam (ex 200 blog links per month), or article writing and submissions. They all result in extremely poor quality content published on equally very poor quality article directories which contribute in a no positive way to ranking improvements. Let's say that someone is quoting you a $300/month for search engine optimization services which includes large volumes of directory submissions, blog posts, articles, blog/forum comments and so on. All you will be ending up is throwing your money through the window. And not to say that you can't get link work for $300 per month. However, it won't be for a large volume of links though.

ONLY good link-development work focuses on quality rather than quantity. A well-researched and relevant link is worth many times more than hundreds of free directory submissions. Think about it.

The fundamentals of link building have been and always will be based on good quality. They are useful, interesting, entertaining, educational content. If there is no such content on your pages, it will be very difficult for users to find your site.


Link Development Services Include

Outbound Solicitation

Sometimes it is good to give the earned mentions a kickback. A new website, or one that has not been maintained for a while may need outbound link solicitations to point out the improved and useful content that has been developed as part of the SEO service process.

Competitive and Parity Outreach

Competitive link analysis and outreach is another important part in the process of the link development. It is not possible to be a perfect parity with a competitor but working to get some overlap in link profiles is certainly good.

Earned Mentions Media

Interesting, good, or even controversial content gets mentions. Any mention or link that is not solicited or actively looked up is an earned mention. This is the best link to have. In some cases proves that the website has done its job of delivering good and useful information.

Presence Mentions Media

Another significant way of getting links is by participating in panels, giving interviews, and writing articles. With this outbound presence and value propagation, it is possible to earn high quality links and gain the benefit of positive exposure within a given industry.

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Code Optimization

Code optimization is a service you can expect at the highest levels of SEO services, as it involves an overhaul of your website HTML. The optimization of your HTML can impact search engine rankings in two distinguished ways.

First, it can help with code clutter and present your content in an easy understandable way for machines (search engine algorithms) format. Then, it can help reduce the load time of your website pages, so that search engine spiders don't have to wait around while your page loads (because it's too long, or has too many heavy and unoptimized images, etc).

"SEO content" is also an appellation (it wasn't before). Content can impact search engine positively and be more accurately described as "high quality content". This process will in turn make earning and acquiring links much easier.

A good comprehensive search engine optimization campaign will have all the above elements, but it will also integrate other important services such as keywords research, conversion tracking, traffic reports and ranking reports.

Learn more about our SEO services, and how to evaluate proposals and agreements, check our SEO Pricing, or the SEO Proposal evaluation guides.



Quick SEO Advice

Search Engine Optimization is not a done deal. Algorithms and processes are always changing and understanding better the behavior of users. If an optimization company tells you the opposite of this, beware!

If you have questions, read our SEO Tutorials. If you'd rather speak to one of our expert advisers, go to the Free SEO Advice page.